Nathan Hastings-Spaine is a New York City-based creator behind The Juice Connoisseur, a travel-and-wellness brand built around one specific obsession: finding the best juice in every city.

He's redefining what wellness content looks like — trading the genre's usual preachy, restrictive tone for something that plays more like a travel show, one where the juice bar is just the excuse to get someone curious about visiting a city. The juice is the gateway to the world he opens up around it: the neighborhoods, the people, the pacing of a place that makes "you should visit" land like an invitation instead of an ad.

With a growing, highly engaged community that values seeing the world through his perspective, Nathan partners with destinations to produce story-driven content that gets people planning trips.